Location Selector vs Currency Selector: Maximizing the Power of Shopify Markets

In the realm of e-commerce, customer experience is key. This is particularly true when it comes to global shopping experiences. Shopify, with its recent introduction of Shopify Markets, has changed the game by allowing merchants to tailor their shops based on different geographical locations. Shopify Markets comes with features that allow merchants to customize aspects like currency, price rounding, and tax settings - all dependent on the chosen market.

In the past, the flexibility of selling in multiple currencies was a game-changer. Now, the focus has shifted to selling in various locations, each corresponding to a specific currency. However, despite these advances, we still find many Shopify stores, particularly in North America, sticking with the traditional currency selector.

The Currency Selector: A Dated Solution?

Even though some paid themes continue to advocate the currency selector as a beneficial feature, we at Storesquad believe it's time to shift perspective. We suggest that merchants consider trying out the location selector over the traditional currency selector.

Embrace the Location Selector

Why, you ask? Well, with a location selector, the buyer gets to choose their shopping location, which then automatically assigns them to a Shopify Market. This, in turn, presents the products in the corresponding currency (CAD for Canada, USD for the United States, and so on). This is especially advantageous if you choose to sell in a single currency in the rest of the world. For instance, you can decide to sell your goods in Europe by creating a 'Europe Market' and assigning USD as the default currency. This eliminates the need for customers to manually select between different currencies, offering a more seamless shopping experience.

Benefit from Shopify's Free Geolocation App

And the best part? Shopify offers a free Geolocation app that automatically detects visitors' locations based on their IP addresses. It then prompts them to choose their shopping location and consequently displays the prices in their market's currency.

Location Selector for Translations

Aside from currency settings, the location selector is also instrumental in providing language support. In combination with Shopify Translate and Adapt free app, you can automatically display the right language based on a customer's selected location or let them choose their preferred language.

In summary, we believe the transition from a currency selector to a location selector will improve your customers' shopping experience by offering a more personalized, intuitive, and seamless journey. As the e-commerce landscape evolves, so too must the tools we use to navigate it. Embrace the change and enhance your global reach with Shopify Markets.